Does this even work?
At any point in time, you have at least 3% of your audience who is looking/ready to buy from you. The problem is that all of your content is focused on nurturing and less focused on converting. Which is the right way to do things, because if you just keep right hooking, no one will want to buy from you.
On ‘Stories’ it’s a little different, because stories are “throw-away” content, we can be a little more aggressive with our marketing, because 5 minutes after someone consumes a story they forget it. We still want to mix in value and free training but at minimum once a week we should throw a right hook to our audience.
Our Goal
Our Goal is to at least throw in one call to action a day. Whether that be to a free training, to join your group, your lower ticket offers or to directly book a call with you
Best Practices
Stories can sometimes be a little bit of a fickle beast. Engagement can go up and down on any given day. Therefore, we must maximize our chances of getting ‘seen’.
The best way to do that is to utilize the tools available on IG/FB. Here are some of the top tips to getting more views on Stories:
Story Content Mix
Example Cadence
Free Training
Lifestyle Cover with poll
Direct Book a Call
Poll: Are you booking enough calls?
Free Training
This is crazy my client just did this
Direct Book a Call
Recently, we had a client not booking calls
Free Training
Results
Direct Book a Call
So we did xyz and here’s the result
Free Training
It was simple, we just released a free training on it. Who wants it? (Poll)
Direct Book a Call
We’re taking on 5 more people this month to use this method. Who wants in?
